Product Hunt Launch

Install the belt CLI skill: npx skills add belt-sh/cli

Product Hunt Launch

Optimize your Product Hunt launch with research and visuals via inference.sh CLI.

Quick Start

Requires inference.sh CLI (belt). Install instructions

belt login

# Generate gallery hero image
belt app run falai/flux-dev-lora --input '{
  "prompt": "clean product showcase, modern SaaS dashboard interface on laptop screen, floating UI elements around it, soft gradient background from blue to purple, professional marketing hero shot, minimal clean design",
  "width": 1248,
  "height": 832
}'

# Research competitor launches
belt app run tavily/search-assistant --input '{
  "query": "Product Hunt top launches this week SaaS tools"
}'

Listing Specifications

Gallery Images

The First Image Is Everything

The first gallery image shows in the feed, email digest, and social shares. It IS your first impression.

Dimensions

• Recommended: 1270 x 760 px (16:9 ish)
• Minimum: 600px wide
• Supports GIF for animated demos

Generating Gallery Images

# Image 1: Hero product shot
belt app run falai/flux-dev-lora --input '{
  "prompt": "modern SaaS product showcase, clean dashboard interface floating above gradient background, UI showing analytics charts and metrics, professional product marketing style, soft shadows, blue and white color scheme, wide format",
  "width": 1248,
  "height": 832
}'

# Image 2: Feature demo
belt app run falai/flux-dev-lora --input '{
  "prompt": "product feature showcase, split screen showing drag-and-drop interface on left and generated output on right, clean UI design, modern SaaS aesthetic, subtle grid background, professional marketing",
  "width": 1248,
  "height": 832
}'

# Image 3: Before/after
belt app run infsh/stitch-images --input '{
  "images": ["before-state.png", "after-state.png"],
  "direction": "horizontal"
}'

# Image 4: Social proof / metrics
belt app run falai/flux-dev-lora --input '{
  "prompt": "clean infographic style image showing upward growth metrics, large numbers and charts on dark background, professional data visualization, startup metrics dashboard style, modern minimal design",
  "width": 1248,
  "height": 832
}'

Tagline

60 characters. No period. Must communicate what the product does AND why someone should care.

Formulas That Work

Examples

❌ "The best project management tool ever created" (superlative, 52 chars)
❌ "We help you manage projects better." (vague, has period, 37 chars)
❌ "AI-powered machine learning project management SaaS" (buzzword soup)

✅ "Ship docs in minutes, not days" (31 chars)
✅ "AI turns your data into stories" (32 chars)
✅ "The open-source Calendly alternative" (37 chars)

Timing

When to Launch

Why 12:01 AM PT

• Maximum time in the running for daily top spot
• Accumulate upvotes throughout the full day
• Morning email digest (US time) includes your product
• Allows engagement across all US time zones

Maker Comment

Post within 5 minutes of going live. This is your pitch.

Structure

Hey Product Hunt! 👋

[1 sentence: what it is]

[2-3 sentences: why you built it / the problem you noticed]

[1-2 sentences: how it works / key differentiator]

[1 sentence: what's next / what you're looking for]

Would love to hear your thoughts — happy to answer any questions!

Example

Hey Product Hunt!

DataFlow turns raw SQL queries into visual dashboards in seconds.

As a data engineer, I was frustrated spending more time formatting
reports than actually analyzing data. Every BI tool I tried required
a PhD in their configuration. So I built DataFlow — paste your SQL,
get a dashboard.

It auto-detects chart types, handles large datasets, and exports
to PDF/PNG with one click.

We're offering 50% off the first year for PH users. Would love
your feedback — what reporting pain points do you have?

Launch Day Playbook

Before Launch (1-2 weeks)

• [ ] Gallery images finalized (5 recommended)
• [ ] Tagline tested with 5+ people (do they understand what it does?)
• [ ] Maker comment drafted and proofread
• [ ] Landing page with PH badge ready
• [ ] Early supporter list ready (people who want to check it out)
• [ ] Social media announcement posts drafted

Launch Day Timeline

Engagement Rules

• Reply to every comment — makers who engage get more visibility
• Ask questions back — creates conversation threads
• Be genuine — don't use canned responses
• Never ask for upvotes — against PH terms of service
• Share the link naturally — "Check it out at [url]" not "Please upvote"

Research for Preparation

# Study similar product launches
belt app run tavily/search-assistant --input '{
  "query": "Product Hunt top launches analytics tools best practices"
}'

# Competitive landscape
belt app run exa/search --input '{
  "query": "Product Hunt analytics dashboard tools launched 2024 2025"
}'

# Community sentiment
belt app run tavily/search-assistant --input '{
  "query": "Product Hunt launch tips what works 2024 maker advice"
}'

Post-Launch

Common Mistakes