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SEO Local Business

Generate complete SEO setup for local business websites — HTML head tags, JSON-LD LocalBusiness schema, robots.txt, sitemap.xml. Australian-optimised with +61 phone, ABN, suburb patterns. Use whenever the user wants SEO for a local business (tradesman, café, clinic, agency, retailer), needs JSON-LD structured data, asks for LocalBusiness schema, or wants meta tags / robots.txt / sitemap for a suburb-serving business.

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Specification
Skill ID
jezweb/claude-skills/seo-local-business
Publisher
jezweb
Repository
claude-skills
Installs
0
Files
4
Synced
Sep 23, 2026
How to use it

Open any RiverX project, open the Skills panel in the chat, and search for this identifier. The files are fetched from the source repository at install time.

jezweb/claude-skills/seo-local-businessInstalls these files
  • SKILL.md
  • assets/head-template.html
  • assets/robots-template.txt
  • assets/sitemap-template.xml

What this skill tells the agent

SEO Local Business

Generate a complete SEO package for local business websites. Produces meta tags, structured data, robots.txt, and sitemap.xml.

What You Produce

  1. Complete <head> section with meta tags, Open Graph, Twitter Cards
  2. JSON-LD structured data (LocalBusiness + Service + FAQ schemas)
  3. robots.txt
  4. sitemap.xml

Workflow

Step 1: Gather Business Info

Ask for (or extract from existing site):

RequiredOptional
Business nameABN
Primary serviceOpening hours
Location (city/suburb)Social media URLs
Phone numberPrice range
Website URLService areas (suburbs)
Business descriptionGPS coordinates

Step 2: Generate Head Tags

Fill placeholders in this template:

<head>
  <meta charset="UTF-8">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">

  <!-- Primary Meta Tags -->
  <title>{{PAGE_TITLE}} | {{BUSINESS_NAME}}</title>
  <meta name="title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
  <meta name="description" content="{{META_DESCRIPTION}}">

  <!-- Canonical URL -->
  <link rel="canonical" href="{{CANONICAL_URL}}">

  <!-- Open Graph / Facebook -->
  <meta property="og:type" content="website">
  <meta property="og:url" content="{{CANONICAL_URL}}">
  <meta property="og:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
  <meta property="og:description" content="{{META_DESCRIPTION}}">
  <meta property="og:image" content="{{OG_IMAGE_URL}}">

  <!-- Twitter -->
  <meta property="twitter:card" content="summary_large_image">
  <meta property="twitter:url" content="{{CANONICAL_URL}}">
  <meta property="twitter:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
  <meta property="twitter:description" content="{{META_DESCRIPTION}}">
  <meta property="twitter:image" content="{{OG_IMAGE_URL}}">

  <!-- Geo Tags (Local SEO) -->
  <meta name="geo.region" content="{{GEO_REGION}}">
  <meta name="geo.placename" content="{{CITY}}">
  <meta name="geo.position" content="{{LATITUDE}};{{LONGITUDE}}">
  <meta name="ICBM" content="{{LATITUDE}}, {{LONGITUDE}}">

  <!-- Favicons -->
  <link rel="icon" type="image/svg+xml" href="favicon.svg">
  <link rel="icon" type="image/png" sizes="32x32" href="favicon-32.png">
  <link rel="apple-touch-icon" href="apple-touch-icon.png">

  <!-- Structured Data -->
  <script type="application/ld+json">
    {{JSON_LD_SCHEMA}}
  </script>
</head>

Title tag patterns (50-60 chars max):

PagePatternExample
HomepageBrand - TaglineNewcastle Plumbing - 24/7 Emergency Service
Service`Service in Location \Brand``Hot Water Repairs Newcastle \ABC Plumbing`
About`About Us \Brand``About Us \ABC Plumbing Newcastle`
Contact`Contact \Brand``Contact Us \ABC Plumbing Newcastle`

Meta description patterns (150-160 chars):

PagePattern
Homepage[USP]. [Service] in [Location]. [CTA]. Call [phone].
ServiceProfessional [service] in [location]. [Benefit]. [Trust signal]. Get a free quote today.
About[X] years serving [location]. [Team info]. [Credentials]. Learn about [brand].
ContactContact [brand] for [service] in [location]. [Hours]. Call [phone] or request a quote online.

Step 3: Generate Structured Data

LocalBusiness (homepage — always include):

Use LocalBusiness or a more specific subtype:

SubtypeUse for
PlumberPlumbing services
ElectricianElectrical services
RoofingContractorRoofing
HVACBusinessAir conditioning/heating
AutoRepairMechanics
BeautySalonHair/beauty
DentistDental practices
LegalServiceLaw firms
AccountingServiceAccountants
RealEstateAgentReal estate
RestaurantRestaurants/cafes
BarOrPubPubs/bars
HotelAccommodation
StoreRetail shops
ProfessionalServiceGeneric professional

LocalBusiness schema properties:

PropertyRequiredNotes
@typeYesLocalBusiness or subtype from above
nameYesBusiness name as shown to customers
imageYesPrimary business image or logo
descriptionYes1-2 sentence business description
@idYesUnique ID, use {url}/#organization
urlYesWebsite homepage URL
telephoneYesInternational format: +61-2-4900-1234
addressYesPostalAddress (see below)
emailRecommendedPrimary contact email
priceRangeRecommended$ to $$$$
geoRecommendedGeoCoordinates: latitude/longitude
openingHoursSpecificationRecommendedSee hours format below
areaServedRecommendedCities/suburbs served
sameAsRecommendedSocial media profile URLs
taxIDOptionalABN for Australian businesses
logoOptionalBusiness logo URL
foundingDateOptionalISO 8601 date
paymentAcceptedOptionale.g. "Cash, Credit Card, EFTPOS"
currenciesAcceptedOptionalAUD

PostalAddress:

PropertyExample
streetAddress123 Hunter Street
addressLocalityNewcastle
addressRegionNSW
postalCode2300
addressCountryAU

Example:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "ABC Plumbing Newcastle",
  "image": "https://www.abcplumbing.com.au/og-image.jpg",
  "description": "Professional plumbing services in Newcastle and Lake Macquarie.",
  "@id": "https://www.abcplumbing.com.au/#organization",
  "url": "https://www.abcplumbing.com.au",
  "telephone": "+61-2-4900-1234",
  "email": "info@abcplumbing.com.au",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Hunter Street",
    "addressLocality": "Newcastle",
    "addressRegion": "NSW",
    "postalCode": "2300",
    "addressCountry": "AU"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -32.9283,
    "longitude": 151.7817
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "07:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Saturday"],
      "opens": "08:00",
      "closes": "12:00"
    }
  ],
  "areaServed": [
    { "@type": "City", "name": "Newcastle" },
    { "@type": "City", "name": "Lake Macquarie" }
  ],
  "sameAs": [
    "https://www.facebook.com/abcplumbing",
    "https://www.instagram.com/abcplumbing"
  ]
}

Service (service pages — add per service):

PropertyRequiredNotes
nameYesService name
descriptionYesWhat the service provides
providerYes{ "@id": "{url}/#organization" }
areaServedRecommendedCity or region
serviceTypeRecommendedCategory of service
offersOptionalPricing/availability
{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "Hot Water System Installation",
  "description": "Professional hot water system installation and replacement in Newcastle.",
  "provider": { "@id": "https://www.abcplumbing.com.au/#organization" },
  "areaServed": { "@type": "City", "name": "Newcastle" },
  "serviceType": "Plumbing",
  "offers": {
    "@type": "Offer",
    "availability": "https://schema.org/InStock",
    "priceRange": "$$"
  }
}

FAQ (pages with FAQ sections):

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How much does a plumber cost in Newcastle?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Plumber callout fees in Newcastle typically range from $80-150."
      }
    }
  ]
}

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