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Customer Stories Page Generator

When the user wants to create, optimize, or audit customer stories or case study pages. Also use when the user mentions "case studies," "customer stories," "success stories," "testimonials page," "case study," "customer proof," "social proof page," or "results page." For testimonial components, use testimonials-generator.

Use this skillView repositoryView on skills.sh
Specification
Skill ID
kostja94/marketing-skills/customer-stories-page-generator
Publisher
kostja94
Repository
marketing-skills
Installs
0
Files
1
Synced
Sep 23, 2026
How to use it

Open any RiverX project, open the Skills panel in the chat, and search for this identifier. The files are fetched from the source repository at install time.

kostja94/marketing-skills/customer-stories-page-generatorInstalls these files
  • SKILL.md

What this skill tells the agent

Pages: Customer Stories

Guides customer story and case study page content, structure, and conversion.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, proof points, and customer language.

Identify:

  1. Story format: Full case study, quote snippet, video
  2. Industries/use cases: Who to showcase
  3. Metrics: What results to highlight

Best Practices

Structure (Challenge -> Solution -> Results)

SectionContent
HeadlineBenefit-driven; lead with outcome
ChallengeClient's problem, pain points
SolutionHow your product helped
ResultsQuantifiable metrics, before/after
QuoteDirect testimonial from client
CTANext step (demo, contact, read more)

Content Principles

  • Lead with results: Outcomes first, not background
  • Specific metrics: "Increased revenue 40%" not "great results"
  • Quotes: Direct, attributed, credible
  • Scannable: Consistent template; easy to skim
  • Concise: Enough value without losing interest

Visual Elements

  • Logos: Client branding (with permission)
  • Charts/graphs: Before-after, metrics
  • Video: Testimonials, interviews
  • Expandable sections: For deeper detail

Why It Matters

  • 54% of buyers review case studies before purchasing
  • 73% of successful content marketers use them
  • Builds credibility, justifies pricing, shortens sales cycles

Storytelling

  • Problem = beginning
  • Solution = climax
  • Results = resolution
  • Hard facts: Statistics for impact

Output Format

  • Template structure
  • Story outline (challenge, solution, results)
  • Metrics to capture
  • SEO metadata and schema (if indexing)
  • Internal linking to product/pricing

Related Skills

  • landing-page-generator: Case studies and testimonials for LP social proof (step 2)
  • url-slug-generator: URL slug for case study pages (e.g. /customers/case-slug); 3-5 words
  • about-page-generator: Social proof complements About
  • pricing-page-generator: Case studies support pricing justification
  • homepage-generator: Customer stories on homepage
  • schema-markup: CaseStudy schema

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Use this skill in a project

Open any RiverX project, search the Skills panel for kostja94/marketing-skills/customer-stories-page-generator, and install it in one click.

Use this skill