kostja94/marketing-skills1 file

Directory Submission

When the user wants to submit a product or app to directories, curated lists, launch platforms, or app stores—and needs ready-to-paste copy per platform. Reads project-context.md when present. Also use when the user mentions "directory submission," "get listed," "app store listing," "submit to directories," "curated list," "best tools list," "Taaft," "Product Hunt," "directory ads," "newsletter feature," "directory campaign," "tailor description per platform," "Shopify App Store," "Chrome Web Store," "navigation site," or "product directory." For Product Hunt launch day tactics (hunter, first comment, timing), use product-hunt-launch. For full 0→1 channel planning, use cold-start-strategy.

Specification
Skill ID
kostja94/marketing-skills/directory-submission
Publisher
kostja94
Repository
marketing-skills
Installs
0
Files
1
Synced
Sep 23, 2026
How to use it

Open any RiverX project, open the Skills panel in the chat, and search for this identifier. The files are fetched from the source repository at install time.

kostja94/marketing-skills/directory-submissionInstalls these files
  • SKILL.md

What this skill tells the agent

Channels: Directory Submission

Guides submitting products, tools, or apps to directories and launch platforms.

On each invocation: On first use in the conversation, output the complete response (Introduction, Importance, Methods, Collaboration Channels, Rules, Avoid, Action). On subsequent use or when the user asks to skip (e.g., "just do it", "skip intro", "I already know"), go directly to Action.

Directory submission is a core channel for cold start—see cold-start-strategy for full launch planning. Directories offer more than listings: free/paid listings, ad placements, newsletter features, social promotion, and marketing campaigns. Platform types: AI tools (e.g. Taaft), product launch (e.g. Product Hunt), review platforms (e.g. G2), app stores, niche directories.

Why Directory Submission Matters

Platform examples are illustrative only. No affiliation, partnership, or endorsement implied.

BenefitDescription
BacklinksQuality directories pass link equity; improve domain authority and rankings. Focus on high-authority directories (DA 50+); avoid low-quality link farms.
Real traffic & conversionReferral traffic from directories converts. ~42% of businesses report increased referral traffic after submission; referral conversion ~1.8% (B2C), 1.1% (B2B), 1.3% (SaaS). Use UTM to track; proper attribution can improve measured conversion by ~23%.
Social proof for brand searchWhen users search your brand name, directory listings (e.g. Product Hunt, G2, Taaft) often dominate SERP. Third-party presence signals legitimacy; consumers check 5-7 sources before deciding. Verified badges and consistent NAP across directories boost trust. See serp-features for SERP feature types.

Current Best Practices

Quality over quantity. Mass submission to hundreds of low-quality directories can harm rankings; strategic placement in 10-15 high-quality directories typically yields 15-25% improvement in indexing speed and branded search visibility.

PracticeWhy
Prioritize DA/DR 50+High-authority directories pass link equity; low-quality link farms risk penalties
Editorial review preferredHuman-curated directories (vs. automated) carry more weight; Google's Helpful Content Update favors editorially-curated listings
Niche over genericIndustry-specific directories deliver faster results (30-60 days) and better topical relevance than generic sites (60-120 days)
NAP consistencyName, Address, Phone identical across all listings--critical for local SEO
Track submissionsDocument where you submitted, approval status, canonical topics

Budget reference: Small businesses $300-500/mo; enterprises $1,500-3,000/mo for comprehensive programs. Results typically 30-60 days from high-authority directories.

Initial Assessment

Read project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it. Use sections 1-4, 5, 6, 8, 9 to generate submission content directly--no need to ask the user for info already in the context.

Context sectionMaps to directory fields
1. Product OverviewName, one-line, category, pricing model
2. Positioning StatementTagline, long description
3. Value PropositionKey messages, proof points -> Pros
4. Target AudienceDescription tone, use cases
5. Existing WebsiteURL, key pages
6. KeywordsTags, negative keywords, Primary Task
8. Brand & VoiceTone, avoid terms, preferred wording — see branding for full brand strategy
9. Product DocumentationFeatures, capabilities -> Other features

When context exists: Generate ready-to-paste submission copy (tagline, short/long description, pros/cons, tags) tailored per platform. Output copy the user can paste into Taaft, Product Hunt, etc.

When context is missing: Gather from user's site; search the web for pricing, features, competitors, reviews, and any gaps. Then generate.

Identify:

  1. Product type: AI tool, SaaS, app, Chrome extension, Shopify app
  2. Target directories: AI tools, product launch, app stores, niche
  3. Readiness: Landing page, screenshots, description, media kit

Product / Website Info Required

Source: Project context (preferred) or user's site. Each directory needs different fields; prepare a base set, then adapt per platform.

Standard Fields (Most Directories)

FieldTypical SpecNotes
Product name60-80 charsConsistent spelling across all listings
URLWorking product/landing pageNo redirect chains
Tagline / one-liner<=60 chars (Taaft: max 12 words)Catchy, benefit-focused
Short description150-300 charsUsed by many directories
Long description400-600 charsFor platforms that allow more
Category / TaskPlatform-specificMatch taxonomy (Taaft: Primary + Secondary Tasks)
Keywords / Tags5-10 terms, comma-separatedNatural, no stuffing
ContactEmail, optional NAPFor verification
Company nameLegal entitySome directories require
Promo codeIf applicableProduct Hunt, deal platforms
Other URLsBlog, Affiliate Program, FAQOptional but useful
API availabilityYes/NoAI/SaaS directories
Demo videoURL or fileMany platforms support

Platform-specific: Taaft requires many more fields (icon, main image, demo video, features, models, built-with tools, modalities, pricing, legal URLs, pros/cons, socials, tracking links)--see Taaft section.

Prepare Asset Tiers

Create multiple versions so you can match each directory's format without rewriting from scratch:

  • One-liner (<=60 chars): Elevator pitch; "Remote Project Manager Pro" beats "Project Tool"
  • Short (150-300 chars): Core value + one differentiator
  • Long (400-600 chars): Problem -> solution story; features + benefits

Rich Content Base (Build First, Use Everywhere)

Even if a directory form does not require it, build a full reference so you can tailor per platform and for SEO/GEO. Search the web when info is missing.

SectionContentUse For
DefinitionWhat the product is; category; one-sentence positioningIntro text, GEO-friendly summaries
ImportanceWhy it matters for the target audience; key differentiatorLong descriptions, first comments
FeaturesCore capabilities; technical specs; integrationsTaaft, G2, comparison sites
Use casesWho uses it; workflows; outcomesTaaft tasks, niche directories
SolutionsProblems solved; before/afterProduct Hunt, curated lists
CompetitorsAlternatives (e.g. Competitor A, B); how this differsComparison sites, G2
PricingPlans, credits, free tierG2, Capterra, budget-focused lists
Rules / AvoidWhat to emphasize; what to avoid per platformQuality control

Multiple Versions for Differentiation (SEO & GEO)

Do not submit identical copy to every directory. Duplicate content hurts SEO and reduces GEO citation diversity. Generate at least 2-3 distinct versions per field (tagline, short, long) so:

  • Different directories show different angles
  • AI tools and search engines see varied, non-duplicate signals
  • Users can pick the best fit per platform or A/B test
VersionAngleBest For
AFeature-led (capabilities, specs)Taaft, technical directories
BBenefit-led (outcomes, use cases)Product Hunt, creator-focused
CComparison-led (vs. competitors)AlternativeTo, G2 alternatives
DAudience-led (who, workflow)Niche directories, vertical lists

Use this skill in a project

Open any RiverX project, search the Skills panel for kostja94/marketing-skills/directory-submission, and install it in one click.

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