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Podcast Marketing

When the user wants to plan, create, or market a podcast. Also use when the user mentions "podcast," "podcast strategy," "podcast SEO," "show notes," "podcast distribution," "Spotify podcast," "Apple Podcasts," "podcast discoverability," "PodcastEpisode schema," or "podcast repurposing." For show notes, use article-content.

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Specification
Skill ID
kostja94/marketing-skills/podcast-marketing
Publisher
kostja94
Repository
marketing-skills
Installs
0
Files
1
Synced
Sep 23, 2026
How to use it

Open any RiverX project, open the Skills panel in the chat, and search for this identifier. The files are fetched from the source repository at install time.

kostja94/marketing-skills/podcast-marketingInstalls these files
  • SKILL.md

What this skill tells the agent

Content: Podcast

Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read for audience, positioning, and content strategy.

Identify:

  1. Stage: Planning, launching, growing
  2. Format: Interview, solo, co-hosted, narrative
  3. Niche: Target audience, listener personas
  4. Goals: Downloads, authority, lead gen, repurposing

Content Strategy

ElementGuideline
Niche focusDefine audience through listener personas; tailored content cuts through noise
Quality over gimmicksSticky, unique, valuable content; most hosts see major growth after 5–6 months of consistency
Episode structureIntro, main content, CTA; consistent format aids retention

Distribution & Discovery

ChannelShareOptimization
Search engines~32%Transcripts, show notes, SEO-optimized titles/descriptions
Podcast apps~28%Title, description, cover art; category selection
Social media~24%Clips, quotes, repurposed content
Word-of-mouth~16%Cross-promotion, guest appearances

Multi-channel: Repurpose across platforms to multiply discovery surface.

SEO for Podcasts

Search engines cannot listen to audio. Text-based content is essential:

ElementGuideline
TranscriptsFull or key-moment transcripts; indexable, accessible
Show notesSEO-optimized; pull organic search traffic; include keywords naturally
Titles≤60 chars; keywords; engaging language
DescriptionsEpisode-specific; keywords; voice-search friendly
BacklinksBuild links to show notes, guest posts, directory listings

Schema: Use PodcastEpisode and PodcastSeries for rich results. See schema-markup for implementation.

Cross-Promotion & Partnerships

TacticUse
Feed dropsSwap episodes with similar-sized podcasts
Ad swapsPromote each other's shows
Guest appearancesTap into pre-existing engaged audiences

Repurposing

FormatUse
ClipsShort-form for social (TikTok, YouTube Shorts, X)
Blog postsExpand show notes; pillar content
NewsletterEpisode summaries, key takeaways
QuotesPull quotable moments for social

Output Format

  • Strategy (niche, format, distribution mix)
  • SEO checklist (transcripts, show notes, schema)
  • Launch checklist (cover art, description, category, RSS)
  • Repurposing plan (clips, blog, newsletter)

Related Skills

  • schema-markup: PodcastEpisode, PodcastSeries schema
  • video-marketing: Video content; podcast-to-video repurposing
  • copywriting: Show notes, episode descriptions, social copy
  • content-marketing: Content strategy, repurposing framework
  • youtube-seo: If publishing podcast to YouTube

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Use this skill in a project

Open any RiverX project, search the Skills panel for kostja94/marketing-skills/podcast-marketing, and install it in one click.

Use this skill