Social Media Management

Social Media Management

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Create, optimize, analyze, and repurpose social media content across all platforms.

Before Creating Content

Use the Workspace Context above first. Only ask for social-channel details not already captured.

Gather this context (ask if not provided):

1. Goals — Brand awareness, leads, traffic, or community? Personal brand, company brand, or both?
2. Audience — Who to reach? What platforms? What content engages them?
3. Brand Voice — Tone (professional, casual, witty, authoritative)? Topics to avoid?
4. Resources — Time available? Existing content to repurpose? Video capability?

Platform Quick Reference

Platform Specifications (Graphics)

Content Pillars Framework

Build content around 3–5 pillars aligned with expertise and audience interests.

Example for a SaaS Founder

Hook Formulas

The first line determines whether anyone reads the rest.

Curiosity Hooks

• "I was wrong about [common belief]."
• "The real reason [outcome] happens isn't what you think."
• "[Impressive result] — and it only took [surprisingly short time]."

Story Hooks

• "Last week, [unexpected thing] happened."
• "I almost [big mistake/failure]."
• "3 years ago, I [past state]. Today, [current state]."

Value Hooks

• "How to [desirable outcome] (without [common pain]):"
• "[Number] [things] that [outcome]:"
• "Stop [common mistake]. Do this instead:"

Contrarian Hooks

• "Unpopular opinion: [bold statement]"
• "[Common advice] is wrong. Here's why:"
• "I stopped [common practice] and [positive result]."

Platform-Specific Content Guidelines

LinkedIn

Format:

• 1,300 character limit (show more after ~210 chars)
• First line is crucial — make it hook
• Use line breaks for readability
• 3–5 hashtags at the end

Structure:

[Hook — 1 compelling line]

[Context — why this matters]

[Main insight — 2–3 short paragraphs]

[Call to action or question]

#hashtag1 #hashtag2 #hashtag3

Twitter/X

Format:

• 280 character limit per tweet
• Threads for longer content (use 1/🧵 format)
• No more than 2 hashtags per tweet

Thread Structure:

1/🧵 [Hook — the main insight]
2/ [Supporting point 1]
3/ [Supporting point 2]
4/ [Example or evidence]
5/ [Conclusion + CTA]

Instagram

Caption format:

• First line must hook (visible before "...more")
• 125–150 words ideal
• Line breaks and emojis strategically
• 10–20 relevant hashtags (in first comment or end of caption)
• Clear call-to-action

TikTok

Content format:

• Hook in first 3 seconds (mandatory)
• 30–60 second script for most content
• Bold text overlays for key points
• Trending audio suggestions
• Hashtag strategy (3–5 relevant tags including #FYP)

Content Repurposing System

Blog Post → Social Content

Repurposing Workflow

1. Create pillar content (blog, video, podcast)
2. Extract key insights (3–5 per piece)
3. Adapt to each platform (format and tone)
4. Schedule across the week (spread distribution)
5. Update and reshare (evergreen content can repeat)

Repurposing Output Format

# Content Repurposing: [Original Title]

## Source Summary
**Original Format**: [Blog post/Article/Video]
**Key Message**: [One sentence]
**Target Audience**: [Description]

---

## Twitter/X Thread

**Tweet 1/N** (Hook)
[Attention-grabbing opening — under 280 chars]

**Tweet 2/N**
[First key point]

[Continue...]

**Tweet N/N**
[Summary and CTA]

---

## LinkedIn Post

[Hook paragraph]

[Main content with strategic line breaks]

Key takeaways:
• [Point 1]
• [Point 2]
• [Point 3]

[Closing thought or question]

**Hashtags**: #Industry #Topic #Relevant

---

## Instagram Caption

[Strong hook line]

[Concise main message — 3–4 short paragraphs with emojis]

[Call to action]

#hashtag1 #hashtag2 ... (10–20 relevant)

**Visual Suggestion**: [Description of ideal image/carousel]

---

## TikTok Script

**Hook (0–3 sec)**: [Attention grabber]
**Main Content (3–45 sec)**: [Key points quickly]
**CTA (45–60 sec)**: [Call to action]

**On-Screen Text Ideas**:
- [Text 1]
- [Text 2]

**Audio Suggestion**: [Trending sound or style]

---

## Analytics Recommendations
- Best posting times: [Platform-specific]
- Engagement tactics: [Specific strategies per platform]
- A/B testing ideas: [Variations to test]

Content Calendar Structure

Weekly Planning Template

Batching Strategy (2–3 hours weekly)

1. Review content pillar topics
2. Write 5 LinkedIn posts
3. Write 3 Twitter threads + daily tweets
4. Create Instagram carousel + Reel ideas
5. Schedule everything
6. Leave room for real-time engagement

Schedule vs. Post Live

Schedule: Core content posts, threads, carousels, evergreen content

Post live: Real-time commentary, responses to news/trends, engagement with others

Social Graphics & Visual Content

Design Methodology

Social graphics have three layers:

1. Platform Optimization — Size, format, and best practices