Lead Magnet Generator

Lead Magnet Generator

Purpose

Generate 2 viral lead magnet posts that get your audience to comment a trigger word in exchange for a free resource, maximizing engagement and DM opt-ins.

Execution Logic

Check $ARGUMENTS first to determine execution mode:

If $ARGUMENTS is empty or not provided:

Respond with: "lead-magnet-generator loaded, proceed with additional instructions"

Then wait for the user to provide their requirements in the next message.

If $ARGUMENTS contains content:

Proceed immediately to Task Execution (skip the "loaded" message).

Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

1. MANDATORY: Read Reference Files FIRST

BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP

Before doing ANYTHING else, you MUST use the Read tool to read ALL reference files:

Read: ./references/lead-magnet-patterns.md
Read: ../viral-hook-creator/references/hook-patterns.md
Read: ../viral-hook-creator/references/trigger_words.md

What you will find:

• lead-magnet-patterns.md: Lead magnet post structures, value framing techniques, and CTA patterns
• hook-patterns.md: 18 proven viral hook patterns with templates and psychology (from viral-hook-creator)
• trigger_words.md: Four categories of viral trigger words (from viral-hook-creator)

DO NOT PROCEED to Step 2 until you have read ALL three files and have the patterns loaded in context.

2. Check for Business Context

Check if FOUNDER_CONTEXT.md exists in the project root.

• If it exists: Read it and use the business context to personalize your output (industry terminology, audience, brand voice, authority metrics).
• If it doesn't exist: Proceed using defaults from the "Defaults & Assumptions" section.

3. Analyze Input

From the user's requirements, extract:

• Lead magnet: What are they giving away? (framework, template, checklist, course, etc.)
• Credibility hook: What effort/research backs it? (X hours studying, X months building, X years experience)
• Inside contents: What does the lead magnet contain? (for the detailed version)
• Value anchor: Price point to anchor value ($99, $199, etc.) or scarcity (will charge X in Y days)
• Trigger word: What word should people comment? (default: relevant keyword in CAPS)
• Platform: Twitter/X or LinkedIn

For any missing information, apply defaults from Defaults & Assumptions or ask the user.

4. Generate Lead Magnet Posts

Step 4a: Generate Opening Hooks FIRST Using the hook patterns and trigger words from viral-hook-creator (read in Step 1), generate exactly 2 opening hook options:

1. Select 2 different patterns from hook-patterns.md that fit the lead magnet topic
2. Integrate 1-2 trigger words from trigger_words.md into each hook
3. Each hook should be 1-2 lines that create curiosity about the lead magnet

These hooks will serve as the opening lines for both post versions.

Step 4b: Build Complete Posts Using the best hook from 4a, create exactly 2 versions:

Version 1: Quick Format Structure:

[Opening hook from Step 4a]

[What you created from it]

[Value anchor - could charge $X / will charge $X soon]

Comment "[WORD]" and I'll send it to you for free (must be following)

Version 2: Detailed Format Structure:

[Opening hook from Step 4a]

[What you built from it]

Inside you'll find:

→ [Benefit/content 1]
→ [Benefit/content 2]
→ [Benefit/content 3]
→ [Benefit/content 4]

Want the full [playbook/framework/guide]?

Comment "[WORD]" and I'll send it to you.

(Must be following)

Platform Adaptation:

• Twitter/X: Use the standard CTA endings above
• LinkedIn: Replace the CTA ending with:

1. Connect with me
2. Comment "[WORD]"

I'll send it straight to your DMs.

P.S. Repost for priority in the queue

5. Format and Verify

• Structure output according to Output Format section
• Complete Quality Checklist self-verification before presenting output

Writing Rules

Hard constraints. No interpretation.

Core Rules

• Lead with the credibility hook (effort, time, research, experience)
• Use specific numbers: "73 hours" not "many hours", "3 months" not "a long time"
• Value anchor must feel real and justified
• Trigger word should be relevant and memorable (usually the lead magnet type in CAPS)
• "Must be following" is required for Twitter/X (enables DMs)
• Keep it conversational, not salesy
• No emojis
• No hashtags in the main copy

Format-Specific Rules

• Quick Format: 4-5 short paragraphs max. Punchy. Gets to the CTA fast.
• Detailed Format: Always use arrows (→) for the list. 3-5 bullet points. Each bullet is a specific benefit or content piece.

Platform-Specific Rules

• Twitter/X:
• Character limit doesn't apply (this is a thread opener or long post)
• End with: Comment "[WORD]" and I'll send it to you for free (must be following)
• OR: Like + Comment "[WORD]" and it's yours for free. (Must be following so I can DM you)

• LinkedIn:
• Professional but still direct
• End with the numbered CTA format: ```

1. Connect with me
2. Comment "[WORD]"

I'll send it straight to your DMs.

P.S. Repost for priority in the queue

### Opening Hook Rules
- Opening hooks MUST use patterns from viral-hook-creator's hook-patterns.md
- Integrate 1-2 trigger words from trigger_words.md
- Each hook should create curiosity and establish credibility in 1-2 lines
- Common patterns that work well for lead magnets: Authority Credibility, Data-Driven Insight, Time Investment

### Value Anchor Patterns
- "Could easily charge $X for this."
- "Will charge $X for it in Y days."
- "This would cost $X from a consultant."
- "Normally $X. Free for the next 48 hours."

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## Output Format

Lead Magnet Brief

Lead magnet: [What they're giving away] Credibility: [The effort/research/experience behind it] Value anchor: [$X or scarcity framing] Trigger word: [WORD] Platform: [Twitter/X or LinkedIn]

Opening Hook Options

(Generated using viral-hook-creator patterns)

Hook 1: [Pattern Name]

[Hook text - 1-2 lines]

Hook 2: [Pattern Name]

[Hook text - 1-2 lines]

Version 1: Quick Format

[Full post using Hook 1 or 2 as opener]

Version 2: Detailed Format

[Full post using Hook 1 or 2 as opener]

**Example (Twitter/X):**

Lead Magnet Brief

Lead magnet: Product Hunt launch checklist (Claude Skill) Credibility: 3 months studying every #1 Product Hunt launch Value anchor: Could charge $99 Trigger word: SKILL Platform: Twitter/X

Opening Hook Options

(Generated using viral-hook-creator patterns)

Hook 1: Authority Credibility

I spent 3 months studying every #1 Product Hunt launch.

Hook 2: Data-Driven Insight

I analyzed 247 Product Hunt launches that hit #1. Here's what they all had in common.

Version 1: Quick Format

I spent 3 months studying every #1 Product Hunt launch.

Then I built a Claude Skill that gives you a personalized launch checklist based on YOUR product.

Could easily charge $99 for this.

Comment "SKILL" and I'll send it to you for free (must be following)

Version 2: Detailed Format

I spent 3 months studying every #1 Product Hunt launch.

Then I built a Claude Skill that creates a personalized launch checklist based on YOUR product.

Inside you'll find:

→ Pre-launch timeline with exact tasks for each day → Hunter outreach templates that actually get responses → Community building tactics the top launches used → Launch day hour-by-hour checklist

Want the full playbook?

Comment "SKILL" and I'll send it to you.

(Must be following)

**Example (LinkedIn):**

Version 1: Quick Format

I spent 3 months studying every #1 Product Hunt launch.

Then I built a tool that gives you a personalized launch checklist based on YOUR product.