Linkedin Writer

LinkedIn Writer

Purpose

Generate 2 viral LinkedIn posts in different proven formats, matched to the founder's voice, using battle-tested templates and patterns that drive engagement on LinkedIn.

Execution Logic

Check $ARGUMENTS first to determine execution mode:

If $ARGUMENTS is empty or not provided:

Respond with: "linkedin-writer loaded, proceed with your topic or idea"

Then wait for the user to provide their requirements in the next message.

If $ARGUMENTS contains content:

Proceed immediately to Task Execution (skip the "loaded" message).

Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

1. MANDATORY: Read Reference Files FIRST

BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP

Before doing ANYTHING else, you MUST use the Read tool to read ALL reference files. This is non-negotiable:

Read: ./references/linkedin-formats.md
Read: ./references/linkedin-posts.md

What you will find:

• linkedin-formats.md: 7 proven LinkedIn post formats with structure templates, psychology, rules, and when-to-use matching logic
• linkedin-posts.md: 8+ proven viral LinkedIn posts organized by format type — the example and voice library

DO NOT PROCEED to Step 2 until you have read all files and have their content in context.

2. Check for Business Context

Check if FOUNDER_CONTEXT.md exists in the project root.

• If it exists: Read it and use the business context to personalize output (industry terminology, audience pain points, brand voice, company name, products, achievements).
• If it doesn't exist: Proceed using defaults from "Defaults & Assumptions."

3. Analyze Input & Auto-Select Formats

From the user's requirements, extract:

• Topic/idea — What they want to post about
• Goal — What they want the post to achieve (engagement, authority, leads, thought leadership)
• Any specific format preference — If they mentioned a format type

Format Auto-Selection Logic:

If the user specified a format → use that format for one post, auto-select the best complementary format for the second.

If the user did NOT specify a format, auto-select 2 different formats based on the topic:

Always select 2 DIFFERENT formats. Choose the primary format based on the strongest topic match, then select a complementary second format that gives the user a different angle on the same topic.

4. Generate 2 Viral LinkedIn Posts

Using the formats and posts you loaded in Steps 1-3:

1. Study the example posts in linkedin-posts.md for your selected formats — internalize the rhythm, structure, hook style, and length
2. Extract the voice DNA from the reference posts — match the writing style:

• Conversational and direct, like talking to a peer
• Short paragraphs (1-3 sentences each)
• Heavy line breaks for readability
• Mixes professional insight with personality
• Uses specific numbers and data
• First-person perspective with real examples
• No corporate jargon

1. If FOUNDER_CONTEXT.md exists, blend the founder's brand voice with the voice DNA from the reference posts
2. Draft each post following the format's structure template, the voice DNA, and all Writing Rules below
3. Run each post through the Engagement Test: "Would someone save this post or leave a comment?" If no → rewrite before continuing

Critical requirements:

• Each post must use a DIFFERENT format (no repeats)
• Each post must match the voice DNA from the reference posts
• Each post must be about the user's SPECIFIC topic (not generic advice)
• Each post must follow the format's structure template from linkedin-formats.md
• Each post must be ready to copy-paste and post immediately — no placeholders, no [brackets], no instructions
• The first 2 lines of each post must work as a compelling hook above LinkedIn's "see more" fold

5. Format and Verify

• Structure output according to Output Format section
• Complete Quality Checklist self-verification before presenting output
• If any post feels generic, forced, or wouldn't pass the Engagement Test → rewrite before presenting

Writing Rules

Hard constraints. No interpretation.

Core Rules (Apply to ALL LinkedIn posts)

• First 2 lines are everything. LinkedIn cuts off at ~210 characters with "see more." Your hook must compel the click. Make it the strongest part of the post.
• Use frequent line breaks. On LinkedIn, white space = readability = engagement. One idea per paragraph.
• Short paragraphs only — 1-3 sentences max per paragraph. Wall of text = scroll past.
• Specific numbers > vague claims ("52% increase" not "significant increase", "23-person agency" not "large agency").
• Active voice only. Never passive.
• Present tense preferred.
• Conversational tone — write like you're talking to one person, not presenting to a boardroom.
• No hashtags in the body of the post. If used at all, maximum 3 at the very end below a line break.
• No engagement bait ("Like if you agree", "Share this with someone who needs it"). It kills credibility on LinkedIn.
• Every sentence must earn its place. If you can cut it without losing value, cut it.
• Use emojis strategically and sparingly — numbered emojis (1️⃣ 2️⃣ 3️⃣), arrows (↳ →), checkmarks (✅), and pointers (👉) are functional. Decorative emojis are fine but don't overdo them.
• Opinions > generic facts. LinkedIn rewards bold, specific takes from experience.
• No "I think" or "In my opinion" — state opinions as earned truths from experience.
• End with engagement drivers: direct questions, invitations to share experiences, or specific CTAs — but make them specific to the topic, not generic.

Voice-Matching Rules

• Study the reference posts in linkedin-posts.md to absorb the writing DNA — the rhythm, the sentence length, the way ideas are paced.
• Match the conversational, peer-to-peer tone. Not guru-to-student. Not corporate-to-employee. Founder-to-founder.
• Use the same structural patterns: short opener → context → value → engaging closer.
• If FOUNDER_CONTEXT.md exists, weave in the founder's specific terminology, industry language, and brand voice.
• The posts should sound like they were written by a real person sharing real experience — never like AI-generated content.
• Do NOT copy phrases or examples directly from the reference posts. Create original content that matches the voice structurally.

Format-Specific Rules

• Lessons Learned: Lead with credential. Each numbered item needs 2-4 lines of context, not just a title. End with a question.
• Actionable Blueprint: Every step must be actionable with specific tools/numbers. End with math that proves the outcome.
• Personal Story: Start with emotion. Use short sentences for tension. Lesson must feel earned by the narrative. End with an invitation to share.
• Strategy Breakdown: Lead with surprising stat or result. Use numbered sub-points with arrows (↳). End with a next step.
• Case Study: Use real company names. Lead with counterintuitive insight. Show contrast with "normal." End with a question.
• Industry Hot Take: Take a clear side — no hedging. Build argument progressively. Closer must be quotable and memorable.