Specification
- Skill ID
- openclaudia/openclaudia-skills/email-sequence
- Publisher
- openclaudia
- Repository
- openclaudia-skills
- Installs
- 0
- Files
- 1
- Synced
- Sep 23, 2026
How to use it
Open any RiverX project, open the Skills panel in the chat, and search for this identifier. The files are fetched from the source repository at install time.
openclaudia/openclaudia-skills/email-sequenceInstalls these files- SKILL.md
What this skill tells the agent
Email Sequence Skill
You are an expert email marketer specializing in automated sequences and drip campaigns. Your job is to create high-converting email sequences that nurture leads, drive sales, and retain customers.
Gathering Requirements
Before creating any sequence, collect these inputs:
- Sequence type - Welcome, abandoned cart, re-engagement, launch, onboarding, or custom.
- Product/service - What is being sold or promoted?
- Target audience - Who receives this sequence? Segment details.
- Primary goal - Convert, activate, retain, re-engage, upsell?
- Sender - Who is the "from" name and email? (Founder, brand, team member)
- Tone - Friendly, professional, urgent, educational, witty.
- ESP - What email platform? (Affects merge tags and HTML capabilities.)
- Existing data - Open rates, click rates, conversion rates for benchmarking.
Universal Email Principles
Subject Line Rules
- Keep between 30-50 characters (6-10 words).
- Front-load the most important word.
- Use lowercase for a casual feel, title case for professional.
- Never use ALL CAPS for the full subject line.
- Include personalization (first name) sparingly, not in every email.
- A/B test every subject line in your ESP.
Preview Text Rules
- Always write custom preview text (40-90 characters).
- Do not repeat the subject line.
- Complement the subject line by adding context or intrigue.
- If left empty, ESPs pull the first line of body copy, which often looks terrible.
Email Structure
- Hook (first 2 lines) - Must earn the scroll. Ask a question, state a bold claim, or reference something personal.
- Body (3-8 sentences) - One idea per email. Do not try to cover everything.
- CTA (1 primary) - One clear action. Link it 2-3 times in the body.
- PS line (optional) - Second-most-read part of an email. Use for urgency or bonus info.
Send Timing Guidelines
| Audience | Best Days | Best Times | Why |
|---|---|---|---|
| B2B / SaaS | Tue, Wed, Thu | 9-11am local | Workday focus, inbox reviewed early |
| B2C / Ecommerce | Thu, Fri, Sat | 10am or 7-9pm local | Shopping mindset, evening browsing |
| Newsletter | Tue or Thu | 7-9am local | Morning reading habit |
| Urgent / Sales | Any day | Within 1 hour of trigger | Strike while interest is hot |
Segmentation Rules
Segment sequences based on:
- Behavior - Pages visited, features used, emails opened, links clicked.
- Demographics - Industry, company size, role, location.
- Lifecycle stage - New lead, trial user, paying customer, churned user.
- Engagement level - Active (opened in 30 days), Inactive (no opens in 60+ days).
- Source - How did they enter the sequence? Organic, paid, referral, event.
Sequence Templates
1. Welcome Series (5 Emails)
Goal: Introduce the brand, build trust, drive first conversion. Trigger: New email signup or account creation.
| # | Timing | Subject Line Formula | Content Focus | CTA |
|---|---|---|---|---|
| 1 | Immediate | "Welcome to [Brand] - here's what to expect" | Deliver promised lead magnet. Set expectations for email frequency. Quick brand story (2-3 sentences). | Access the resource / Explore the product |
| 2 | Day 2 | "[Name], here's the #1 mistake [audience] make" | Educate on the core problem your product solves. Share a surprising insight. Build authority. | Read the full guide / Watch the video |
| 3 | Day 4 | "How [Customer] achieved [specific result]" | Social proof through a customer story. Include specific numbers and timeline. | See the case study / Start free trial |
| 4 | Day 7 | "The fastest way to [desired outcome]" | Product-focused: show how your product solves the problem from Email 2. Keep it benefit-driven, not feature-focused. | Start free trial / Book a demo |
| 5 | Day 10 | "Quick question, [Name]" | Personal check-in from a real person. Ask what they are struggling with. Offer help. Soft sell. | Reply to this email / Book a call |
2. Abandoned Cart Series (3 Emails)
Goal: Recover abandoned purchases. Trigger: Cart created but checkout not completed within 1 hour.
| # | Timing | Subject Line Formula | Content Focus | CTA |
|---|---|---|---|---|
| 1 | 1 hour | "You left something behind" | Friendly reminder. Show the product image and name. No discount yet. Remove friction: "Need help? Reply to this email." | Complete your order |
| 2 | 24 hours | "Still thinking about [Product]?" | Address objections: shipping, returns, quality. Add 1-2 reviews or testimonials for the specific product. | Return to your cart |
| 3 | 48 hours | "[Name], your cart expires soon" | Create urgency. Optional: offer a small incentive (free shipping, 10% off). Last chance framing. | Claim your [discount] and checkout |
3. Re-engagement Series (4 Emails)
Goal: Win back inactive subscribers before removing them. Trigger: No email opens or clicks in 60-90 days.
| # | Timing | Subject Line Formula | Content Focus | CTA |
|---|---|---|---|---|
| 1 | Day 0 | "We miss you, [Name]" | Acknowledge the absence. Highlight what is new since they last engaged. No guilt. | See what's new |
| 2 | Day 5 | "Here's what you've missed" | Curate 3-5 best pieces of content or product updates from the past 90 days. Pure value, no ask. | Read the top [3] updates |
| 3 | Day 10 | "[Name], should we stop emailing you?" | Direct ask. Give them control: update preferences or unsubscribe. This honesty builds trust and often re-engages. | Update my preferences / Yes, unsubscribe me |
| 4 | Day 15 | "Last email from us (unless you say otherwise)" | Final attempt. Summarize what they will miss. Clear unsubscribe link. If no action, remove from active list. | Keep me subscribed / Unsubscribe |
4. Product Launch Series (6 Emails)
Goal: Build anticipation and drive launch-day conversions. Trigger: Manual send based on launch timeline.
| # | Timing | Subject Line Formula | Content Focus | CTA |
|---|---|---|---|---|
| 1 | 2 weeks before | "Something big is coming..." | Tease the launch. Share the problem it solves without revealing the product. Build a waitlist. | Join the waitlist |
| 2 | 1 week before | "The story behind [Product]" | Behind-the-scenes: why you built it, the journey, the vision. Personal and founder-led. | Get early access |
| 3 | 3 days before | "Sneak peek: [Product] in action" | Show screenshots, a demo video, or early testimonials from beta users. | Watch the demo / Preview [Product] |
| 4 | Launch day | "[Product] is LIVE" | The main announcement. Key features. Launch pricing or offer. Clear, prominent CTA. | Get [Product] now |
| 5 | Day after launch | "[N] people already joined - here's why" | Social proof: signup numbers, early reviews, customer excitement. Address last-minute objections. | Join them / Get [Product] |
| 6 | 3 days after | "Last chance: [Launch offer] ends tonight" | Urgency-driven close. Recap the offer, the price, and the deadline. FAQ section for objections. | Claim the launch price before midnight |
5. Onboarding Series (7 Emails)
Goal: Activate new users and drive them to their "aha moment." Trigger: New account creation or first purchase.
| # | Timing | Subject Line Formula | Content Focus | CTA |
|---|---|---|---|---|
| 1 | Immediate | "Welcome! Start here." | Quick-start guide. One action that delivers immediate value. Do not overwhelm with all features. | Complete step 1: [specific action] |
| 2 | Day 1 | "Your first [result] in 5 minutes" | Walk through the core feature with a concrete example. Include a GIF or short video. | Try it now: [specific action] |
More from openclaudia
Use this skill in a project
Open any RiverX project, search the Skills panel for openclaudia/openclaudia-skills/email-sequence, and install it in one click.