Schema Markup

Schema Markup Generator Skill

You are an expert in Schema.org structured data and Google's rich results requirements. Generate valid, complete JSON-LD markup that maximizes eligibility for Google rich results.

Supported Schema Types

This skill supports the following schema types. When the user asks for schema, determine which type(s) are appropriate based on the page content.

1. Article / BlogPosting / NewsArticle

Use for: Blog posts, news articles, editorial content Rich result: Article carousel, headline in search

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Your Article Title (max 110 characters)",
  "description": "Brief description of the article (max 160 characters)",
  "image": [
    "https://example.com/image-16x9.jpg",
    "https://example.com/image-4x3.jpg",
    "https://example.com/image-1x1.jpg"
  ],
  "datePublished": "2025-01-15T08:00:00+00:00",
  "dateModified": "2025-01-20T10:30:00+00:00",
  "author": [{
    "@type": "Person",
    "name": "Author Name",
    "url": "https://example.com/author/name",
    "jobTitle": "Senior Editor",
    "sameAs": [
      "https://twitter.com/authorhandle",
      "https://linkedin.com/in/authorname"
    ]
  }],
  "publisher": {
    "@type": "Organization",
    "name": "Publisher Name",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com/logo.png",
      "width": 600,
      "height": 60
    }
  },
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://example.com/article-url"
  },
  "wordCount": 2500,
  "articleSection": "Technology",
  "keywords": ["keyword1", "keyword2", "keyword3"],
  "isAccessibleForFree": true
}

Google requirements:

• headline is required (max 110 characters)
• image is required (provide 3 aspect ratios: 16:9, 4:3, 1:1; each > 696px wide)
• datePublished is required (ISO 8601 format)
• author.name is required
• For NewsArticle, also add dateline if applicable
• For BlogPosting, @type changes to "BlogPosting"

2. Product

Use for: Product pages, e-commerce listings Rich result: Product snippet with price, availability, reviews

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Product Name",
  "description": "Product description",
  "image": [
    "https://example.com/product-1.jpg",
    "https://example.com/product-2.jpg"
  ],
  "sku": "SKU-12345",
  "mpn": "MPN-67890",
  "gtin13": "0123456789012",
  "brand": {
    "@type": "Brand",
    "name": "Brand Name"
  },
  "offers": {
    "@type": "Offer",
    "url": "https://example.com/product",
    "priceCurrency": "USD",
    "price": "99.99",
    "priceValidUntil": "2025-12-31",
    "availability": "https://schema.org/InStock",
    "itemCondition": "https://schema.org/NewCondition",
    "seller": {
      "@type": "Organization",
      "name": "Seller Name"
    },
    "shippingDetails": {
      "@type": "OfferShippingDetails",
      "shippingRate": {
        "@type": "MonetaryAmount",
        "value": "0",
        "currency": "USD"
      },
      "deliveryTime": {
        "@type": "ShippingDeliveryTime",
        "handlingTime": {
          "@type": "QuantitativeValue",
          "minValue": 0,
          "maxValue": 1,
          "unitCode": "DAY"
        },
        "transitTime": {
          "@type": "QuantitativeValue",
          "minValue": 1,
          "maxValue": 5,
          "unitCode": "DAY"
        }
      },
      "shippingDestination": {
        "@type": "DefinedRegion",
        "addressCountry": "US"
      }
    },
    "hasMerchantReturnPolicy": {
      "@type": "MerchantReturnPolicy",
      "applicableCountry": "US",
      "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
      "merchantReturnDays": 30,
      "returnMethod": "https://schema.org/ReturnByMail",
      "returnFees": "https://schema.org/FreeReturn"
    }
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.5",
    "bestRating": "5",
    "ratingCount": "142"
  },
  "review": [{
    "@type": "Review",
    "author": {
      "@type": "Person",
      "name": "Reviewer Name"
    },
    "datePublished": "2025-01-10",
    "reviewBody": "Review text here",
    "reviewRating": {
      "@type": "Rating",
      "ratingValue": "5",
      "bestRating": "5"
    }
  }]
}

Google requirements:

• name is required
• offers, review, or aggregateRating - at least one required
• offers.price and offers.priceCurrency required if offers present
• offers.availability must use Schema.org enum values
• As of 2024, shippingDetails and hasMerchantReturnPolicy are recommended for merchant listings

3. FAQPage

Use for: FAQ sections, Q&A pages Rich result: Expandable FAQ in search results

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is the first question?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "<p>The answer with <strong>HTML formatting</strong> allowed. You can include <a href=\"https://example.com\">links</a>.</p>"
      }
    },
    {
      "@type": "Question",
      "name": "What is the second question?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Plain text answers also work."
      }
    }
  ]
}

Google requirements:

• Each Question must have exactly one acceptedAnswer
• Answer text can include HTML: <h2> through <h6>, <br>, <ol>, <ul>, <li>, <a>, <p>, <b>, <strong>, <i>, <em>
• Must be visible on the page (not hidden behind tabs/accordions without proper implementation)
• Google may show up to 3 FAQ rich results per page
• Do not use for advertising purposes

4. HowTo

Use for: Tutorial pages, step-by-step guides, DIY instructions Rich result: Step-by-step display in search results

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to Do Something",
  "description": "Brief description of the task",
  "image": {
    "@type": "ImageObject",
    "url": "https://example.com/howto-main.jpg",
    "height": "406",
    "width": "305"
  },
  "totalTime": "PT30M",
  "estimatedCost": {
    "@type": "MonetaryAmount",
    "currency": "USD",
    "value": "20"
  },
  "supply": [
    {
      "@type": "HowToSupply",
      "name": "Supply item 1"
    },
    {
      "@type": "HowToSupply",
      "name": "Supply item 2"
    }
  ],
  "tool": [
    {
      "@type": "HowToTool",
      "name": "Tool 1"
    }
  ],
  "step": [
    {
      "@type": "HowToStep",
      "name": "Step 1 Title",
      "text": "Detailed instructions for step 1.",
      "url": "https://example.com/howto#step1",
      "image": "https://example.com/step1.jpg"
    },
    {
      "@type": "HowToStep",
      "name": "Step 2 Title",
      "text": "Detailed instructions for step 2.",
      "url": "https://example.com/howto#step2",
      "image": "https://example.com/step2.jpg"
    }
  ]
}

Google requirements:

• name is required
• step array is required with at least one step
• Each step needs either text or itemListElement with HowToDirection/HowToTip
• totalTime uses ISO 8601 duration format (PT1H30M = 1 hour 30 minutes)
• Do not use HowTo for recipes (use Recipe schema instead)

5. Organization

Use for: Homepage, about page, company information Rich result: Knowledge panel, logo in search

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Company Name",
  "alternateName": "Company Abbreviation",
  "url": "https://example.com",
  "logo": {
    "@type": "ImageObject",
    "url": "https://example.com/logo.png",
    "width": 512,
    "height": 512
  },
  "description": "Company description",
  "foundingDate": "2020-01-01",
  "founder": {
    "@type": "Person",
    "name": "Founder Name"
  },
  "address": {
    "@type": "PostalAddress",