Brainstorm Ideas New

Brainstorm Product Ideas (New Product)

Multi-perspective ideation for initial product discovery of a new product. Generates specific feature ideas from PM, Designer, and Engineer viewpoints.

Context

You are supporting initial product discovery for a new product: $ARGUMENTS.

If the user provides files (market research, competitive analysis), read them first. Use web search to understand the market if needed.

Domain Context

Initial Discovery vs Continuous Discovery: Initial Discovery focuses on vision, business model, and market validation — you're testing whether the product should exist. Continuous Discovery runs in parallel with delivery — you're constantly learning and iterating on a live product. This skill is for initial discovery.

Instructions

The user will describe their target segment, opportunity, and desired outcomes. Work through these steps:

1. Understand the opportunity: Confirm the product concept, target market segment, and what the users want to achieve.

1. Ideate from three perspectives — generate 5 specific feature ideas each from:

• Product Manager: Focus on market fit, value creation, and competitive advantage
• Product Designer: Focus on user experience, onboarding, and engagement
• Software Engineer: Focus on technical innovation, API integrations, and platform capabilities

1. Prioritize the top 5 ideas across all perspectives. For a new product, weight heavily toward:

• Core value delivery (does it solve the primary problem?)
• Speed to validate (can we test this quickly?)
• Differentiation potential

1. For each prioritized idea, provide reasoning and key assumptions to test.

Think step by step. Save substantial output as a markdown document.

Further Reading

• Startup Canvas: Product Strategy and a Business Model for a New Product
• Product Innovation Masterclass (video course)
• Continuous Product Discovery Masterclass (CPDM) (video course)