Skill directory
Agent skills
Focused instruction packs that teach a coding agent one job well. Browse the catalog and use any of them inside a RiverX project.
18,175Skills
1,902Publishers
249Official
Advertising Radarmbfinotti/advertising-skillsBuild a personalised, time-budgeted watch list of paid-advertising information sources - PPC and paid-social podcasts, newsletters, ad-platform release notes, communities, industry events, and media buyers worth following - with a verification method that keeps it fresh and a disclosure of what each source is selling. Use whenever a media buyer, PPC specialist, or growth marketer asks how to stay current on Google Ads, Meta, LinkedIn, TikTok, or Microsoft Ads changes, which PPC newsletters or paid-social podcasts to follow, which communities or conferences deserve their time, or who to follow in performance marketing - even if they never say 'radar'. Do NOT use for career planning - use mbfinotti/advertising-skills@advertising-career instead.8785Ad Attribution Gapmbfinotti/advertising-skillsQuantify and explain the discrepancy between ad platform reporting, an analytics tool, and the source of truth (CRM or order system), classifying every unit of the gap as timing, definitional, or unexplained residual. Use whenever the user says the numbers don't match, that the platform reports more conversions or revenue than the CRM or order system, or mentions cross-platform reconciliation, double-counted conversions, an attribution discrepancy, or asks whether a reporting gap is normal - even if they never say 'attribution'. Covers B2B (CRM-anchored) and B2C/ecommerce (order-system-anchored). Do NOT use to fix broken or missing tracking - use mbfinotti/advertising-skills@ad-conversion-tracking instead.8773Ad Hook Analyzermbfinotti/advertising-skillsScore and force-rank the openings of candidate video ads - from a script, transcript, storyboard, shot list, or a description of a finished cut - to decide which hooks deserve test budget, returning a ranked shortlist within the batch rather than an absolute performance prediction. Use whenever the user mentions a hook, the first 3 seconds, an ad opening, hook rate, thumbstop, attention scoring, or asks which hook to test or whether a hook works - even if they never say 'hook analyzer'. Covers B2B and B2C on any platform. Ends at the ranking: writing the scripts themselves is mbfinotti/advertising-skills@ugc-ad-scripts and static copy is mbfinotti/advertising-skills@ad-copy-variants.8776Retargeting Funnelmbfinotti/advertising-skillsDesign a multi-stage retargeting sequence from a site's own funnel data - recency windows and behavioural-depth tiers per stage, a message and offer ladder for each stage, mutually exclusive audiences with exclusion logic, and per-stage frequency caps. Use whenever the user mentions retargeting or remarketing, cart or form abandonment, how long a retargeting window should be, frequency caps, a retargeting audience that is too small, or ads still showing to people who already bought - even if they never say 'funnel'. Covers B2B and B2C, and produces a stage-by-stage plan rather than campaigns built inside an ad platform. Do NOT use to design cold prospecting audience tiers - use mbfinotti/advertising-skills@ad-audience-targeting instead.8764Ad Campaign Consolidationmbfinotti/advertising-skillsEvaluate a fragmented paid-ads account and recommend which campaigns and ad sets to merge, which splits to preserve, and how to migrate without resetting learning across the account - it plans the consolidation, it never executes it. Use whenever the user mentions too many campaigns or ad sets, merging or restructuring an ad account, ad sets stuck in learning or learning limited, budget spread too thin, account simplification, or campaigns competing with each other - even if they never say 'consolidation'. Covers B2B and B2C on search, paid social, video, and professional-network platforms. Do NOT use to find out why the account underperforms in the first place - use mbfinotti/advertising-skills@ad-account-diagnostic instead.8613UGC Ad Scriptsmbfinotti/advertising-skillsTurn a product brief and target audience into UGC-style short-form video ad scripts a creator can film - hook, body, CTA - with 3-5 hook variants per concept written as spoken line plus on-screen text plus opening visual, with delivery notes and disclosure lines. Use whenever the user asks for a UGC ad or creator script, a short-form vertical video ad script, a founder-led video, employee-generated content, or a customer testimonial video script - even if they never say 'UGC'. Covers B2C creator scripts and B2B formats. Do NOT use to score existing hooks (mbfinotti/advertising-skills@ad-hook-analyzer), to write static ad copy (mbfinotti/advertising-skills@ad-copy-variants), or to brief a designer (mbfinotti/advertising-skills@ad-creative-brief).8605Ad Copy Variantsmbfinotti/advertising-skillsTurn one core value proposition into genuinely distinct ad copy variants - headline, primary text, description, and CTA combinations - each labelled with angle, awareness stage, formula, and version so test results stay attributable. A real variant is a new angle, never a reworded line. Use whenever the user asks to write ad copy, needs headline or CTA variations, wants copy to A/B test, has ads that all sound the same, or needs a search ad headline set or an ML asset pool - even if they never say 'variants'. Covers B2B and B2C. Do NOT use for video or creator scripts (mbfinotti/advertising-skills@ugc-ad-scripts), a designer brief (mbfinotti/advertising-skills@ad-creative-brief), or test design (mbfinotti/advertising-skills@ad-creative-test-plan).8585Ad Format Fitmbfinotti/advertising-skillsFlag ad formats that are a poor fit or commonly misused for a given objective and platform - formats the objective does not even expose, formats built for a different funnel stage, formats the team cannot produce - then, post-launch, separate a format problem from a creative or targeting problem. Use whenever the user asks which ad format to use, mentions carousel, Stories, in-feed vs in-stream video, a funnel-stage mismatch, a pre-launch format check, or says a format 'isn't working' - even if they never say 'format fit'. Covers B2B and B2C, with explicit launch blockers. Do NOT use to choose the channel itself (mbfinotti/advertising-skills@ad-platform-selection) or to brief the creative (mbfinotti/advertising-skills@ad-creative-brief).8582Conversational Ad Copymbfinotti/advertising-skillsAdapt ad messaging for conversational and AI-answer ad surfaces - the one-shot, context-aware ad occupying a single response slot inside an AI assistant reply or answer-engine result, where the copy is either rendered verbatim or rewritten by a model from the landing page and feed. Covers recommendation register, self-contained slot copy, situation-description targeting, grounding and disclosure discipline, and reading performance without creative-level reporting. Use whenever the user mentions ads inside ChatGPT or another AI assistant, sponsored answers, in-assistant ads, response-slot ads, or one-shot ad copy - even if they never say 'conversational ads'. Do NOT use for feed or search ad copy - use mbfinotti/advertising-skills@ad-copy-variants instead.8584Revenue Kpi Frameworkmbfinotti/revops-skillsDesign the org-wide revenue KPI framework at the macro level - which metrics matter at each org level from board to IC, how they roll up through a reconciling metric tree with explicit math, who owns each branch, which guardrail counter-metrics ride alongside each owned number, and how the set is gated by company stage and business model. Use whenever the user mentions a revenue KPI framework, a metric hierarchy, a KPI tree, a North Star metric, driver metrics, guardrail counter-metrics, NRR, or which revenue metrics each org level should track - even if they never say "framework". Covers B2B and B2C. Do NOT use for writing the board report itself - use mbfinotti/revops-skills@revenue-reporting instead.8545Revops Radarmbfinotti/revops-skillsBuild a personalised, time-budgeted watch list of RevOps / Sales Ops information sources - revops podcasts, revops newsletters, revops communities, industry events, and revops people to follow - every source verified still active, with a periodic refresh routine that keeps the list fresh. Use whenever the user mentions a revops radar, staying current in revenue operations, which revops newsletters or podcasts to subscribe to, which revops communities or conferences deserve their time, or who to follow in the field - even if they never say "radar". Tool-agnostic; B2B-SaaS-centric with explicit B2C guidance. Do NOT use for sales-specific sources - use mbfinotti/sales-skills@sales-radar instead.8548Thought Leadership Adsmbfinotti/advertising-skillsPlan a campaign that promotes an executive's or founder's existing organic posts as paid person-fronted ads - post selection, sequencing, audience and exclusions, permission and governance, budget, and measurement. Use whenever the user mentions thought leader ads, promoting a founder's or CEO's post, sponsoring an employee's or a creator's post, executive content amplification, running ads from a personal profile, or B2B trust ads - even if they never say 'thought leadership'. Covers B2B trust-layer campaigns on professional networks with pipeline-lens measurement, and B2C founder-led brands with direct-response measurement. Plans the campaign only, never the featured person's content: ad copy is mbfinotti/advertising-skills@ad-copy-variants.8535Revops Kickoffmbfinotti/revops-skillsBefore starting any RevOps or Sales Ops task, and at the start of every session on an ongoing RevOps project, run this first - it routes the task to exactly one skill of the revops-skills collection or says plainly that none fits, and bootstraps or resumes the project's shared, versioned context artifact so the next session starts warm instead of cold, ending in a short-list plus an ordered skill chain. Run it even when the collection's other skills are already used daily - a new project is a new context. Also use whenever the user mentions a revops kickoff, a new RevOps project, a revops project start, revops or crm skill routing, a periodic RevOps check-in, a recurring RevOps review, "which revops skill do I need", or "where do I start with RevOps" - even if they never name a skill, and even if the request looks like it already belongs to one specific skill. Do NOT use for routing quota-carrying sales tasks - use mbfinotti/sales-skills@sales-kickoff instead.8505Sales Pipeline Hygienembfinotti/revops-skillsRun a periodic, checklist-based hygiene audit over an active pipeline snapshot - stale deals (no stage, close date, or amount change, not logged touches) flagged against segment-specific stage medians, close-date push-count anomalies, and missing forecast-critical fields - producing an exception list with a disposition per flagged deal, a remediation plan, and a pass threshold. Use whenever the user mentions pipeline hygiene, a stale deal audit, pipeline cleanup before a QBR, deals that keep pushing, a close date that keeps slipping, missing fields on deals, or "our pipeline is full of junk" - even if they never say "hygiene". Covers B2B and B2C/high-velocity/PLG. Do NOT use for rewriting stage definitions - use mbfinotti/revops-skills@pipeline-stage-definition-audit instead.8496Sales Forecast Diagnosticmbfinotti/revops-skillsDiagnose why an existing sales forecast is unreliable and recommend fixes - stage inflation and happy ears, sandbagging, deals without verifiable buyer evidence, stale or mass-pushed close dates, wrong forecast-category assignment, zombie and duplicate opportunities, late-created deals, manager roll-up overrides, and comp incentives that reward bias - separating data-quality from behavioral from genuine demand problems. Use whenever the user mentions forecast accuracy, a forecast miss, reps sandbagging, deals that keep slipping, "why did we miss the number", or "our commit is never right" - even if they never say "forecast". Covers B2B deal-based and B2C/high-volume. Do NOT use for pipeline coverage modeling - use mbfinotti/sales-skills@sales-pipeline-coverage-modeling instead.8485Revenue Data Governance Strategymbfinotti/revops-skillsSet org-wide revenue data governance policy - which system is source of truth per object class (account, contact, opportunity, subscription, usage event, revenue metrics), how cross-team data contracts bind producers to consumers, where revenue metric definitions live, and who arbitrates disputes. Produces a per-object SOR/SOT designation table, an identity-resolution spine, a data-contract register, and a federated ownership model. Use whenever the user mentions source of truth, "two ARR numbers", GTM data contracts, revenue data governance, metric definition ownership, or "finance and sales report different numbers" - even if they never say "governance". Covers B2B, PLG/B2C, hybrid. Do NOT use for CRM field-level rules - use mbfinotti/revops-skills@crm-data-governance instead.8475Revenue Funnelmbfinotti/revops-skillsDesign a company's revenue funnel model from scratch, at the macro level - the stage set, the unit of analysis (lead, buying group, account), the model purpose (process vs planning vs forecast), the cohort-based conversion assumptions behind the plan, and the ownership handoffs between marketing, sales, and CS. Use whenever the user mentions funnel design, funnel stages, a funnel model, conversion rate assumptions, a bowtie model, a demand waterfall, MQL to SQL to opportunity definitions, or marketing-sales handoff design - even if they never say "funnel". Covers B2B and high-consideration B2C. Do NOT use for auditing an existing pipeline's stage definitions - use mbfinotti/revops-skills@pipeline-stage-definition-audit instead.8476Revops Hiringmbfinotti/revops-skillsBuild the complete hiring packet for a RevOps or Sales Ops role - archetype and level decision, outcome scorecard, interview stage map with a competency question bank and anchored rating scales, a work-sample exercise with rubric and debrief, and a 30-60-90 ramp plan branched on seniority and archetype. For the hiring manager or founder recruiting the hire. Use whenever the user mentions hiring a RevOps manager, sales ops interview questions, a RevOps take-home exercise, a scorecard for a first ops hire, or a 30-60-90 for a new ops hire - even if they never say "hiring packet". Does not source candidates or post jobs. Do NOT use for a candidate's own interview prep - use mbfinotti/revops-skills@revops-career instead.8477Crm Data Governancembfinotti/revops-skillsDesign and operate CRM field-level governance - who owns each CRM field, which system is authoritative for it, how often it must be refreshed, and how the rules are enforced. Produces a field dictionary, per-field ownership, a system-of-record map with write-precedence and conflict rules, freshness SLAs, an enforcement plan, a field lifecycle, and a governance cadence. Use whenever the user mentions field ownership, single source of truth, system of record per field, data dictionary, stale CRM data, custom field sprawl, "which system wins", or "our CRM fields contradict each other" - even if they never say "governance". Covers B2B and B2C. Do NOT use for org-wide, object-level source-of-truth policy - use mbfinotti/revops-skills@revenue-data-governance-strategy instead.8458Pipeline Stage Definition Auditmbfinotti/revops-skillsAudit existing sales pipeline stage definitions against buyer-verifiable milestones and flag the ones built on rep activity instead. Core test - does each stage exit criterion name something the buyer did, said, or agreed to, checkable by two managers independently? Adds stage aging, conversion decay, stage-skip rate, and close-date push diagnostics. Use whenever the user mentions stage definitions, stage exit criteria, stage inflation, stages named after rep activity ("demo scheduled", "proposal sent"), "our stages don't mean anything", or "why is everything stuck in one stage" - even if they never say "audit". Covers enterprise and high-velocity pipelines, B2B and B2C. Do NOT use for designing a funnel stage set from scratch - use mbfinotti/revops-skills@revenue-funnel instead.8397Revenue Leakagembfinotti/revops-skillsTrace where deals and revenue silently exit one specific funnel and size the loss in recoverable (never gross) dollars - untracked steps, unworked leads, manual handoffs, mid-funnel stalls, paper-process drops, billing and renewal misses - separating real leaks from healthy disqualification and data-capture gaps. Use whenever the user mentions revenue leakage, funnel drop-off, a leaky funnel, deals disappearing, unworked leads, handoff gaps, "where are we losing deals", or "why did pipeline vanish" - even if they never say "leakage". Covers B2B sales-led and B2C/self-serve/PLG, one funnel instance at a time. Takes stage definitions as given - to audit those, use mbfinotti/revops-skills@pipeline-stage-definition-audit instead.8365Revops Careermbfinotti/revops-skillsBuild and advance a RevOps or Sales Ops career from the candidate's side - place the candidate on the ladder by scope rather than title, close competency gaps, build defensible evidence of structurally invisible work, and prepare the four exercises RevOps interview loops actually run. Produces a career plan with a gap roadmap, an evidence ledger, interview readiness, and a compensation ask. Use whenever the user mentions a RevOps career, a sales ops career path, RevOps interview prep, RevOps certifications, "how do I break into RevOps", "am I ready for a RevOps manager role", or proving impact when nobody notices ops working - even if they never say "career". Candidate side only - for the hiring manager's side, use mbfinotti/revops-skills@revops-hiring instead.8346Sales To Cs Handoffmbfinotti/revops-skillsDesign the sales-to-CS handoff process after a deal closes - what data transfers, when, in what artifact, and who is accountable - producing a handoff spec with a gated closed-won trigger, a required handoff packet, timing SLAs, a kickoff meeting pattern, and a CS acceptance/rejection step. For RevOps and Sales Ops designing and enforcing the process, not a CSM running one handoff. Use whenever the user mentions sales to CS handoff, post-close transition, closed-won to kickoff, handoff accountability, "the CSM starts from zero", or "customers repeat themselves after signing" - even if they never say "handoff". Covers B2B high-touch through PLG/self-serve and B2C subscription. Do NOT use for account health scoring - use mbfinotti/revops-skills@customer-health-score instead.8286Lead Scoringmbfinotti/revops-skillsDesign, validate, and recalibrate a lead scoring model - fit and engagement signals, weighting, negative scoring and exclusions, decay, MQL/PQL threshold and tier setting, backtesting against closed-won/closed-lost outcomes, and governance; also diagnoses an existing broken model. Use whenever the user mentions lead scoring, an MQL threshold, fit vs engagement scoring, product-qualified leads, score decay, "score my leads", "our lead scores are wrong", "sales rejects our MQLs", or "too many junk MQLs" - even if they never say "scoring model". Covers B2B sales-led and B2C/PLG, rules-based design and predictive readiness. Do NOT use for assigning scored leads to reps - use mbfinotti/revops-skills@lead-routing instead.8246Revops Stack Rationalizationmbfinotti/revops-skillsRun a macro, periodic review of the full RevOps/GTM tool stack against the revenue workflows it serves and decide, tool by tool, what to keep, consolidate, replace, or cut - four-channel inventory, function-level overlap map, TIME scoring, a renewal-triggered action calendar, and re-sprawl governance. Use whenever the user mentions stack rationalization, GTM tool consolidation, a revops stack audit, a GTM stack review, SaaS sprawl, too many sales and marketing tools, cutting tooling spend, redundant GTM tools, or platform vs point solutions - even if they never say "rationalization". Covers B2B sales-led and B2C/e-commerce GTM stacks. Portfolio-level and periodic - not a pre-purchase checklist for one candidate tool, and not contract or legal negotiation.8245Deal Desk Approvalmbfinotti/revops-skillsDesign the deal desk approval chain and exception-handling process for non-standard B2B SaaS deals - a tiered discount approval matrix and delegation of authority across five concession levers (price, payment terms, services, contract risk, security), margin floor policy, exception intake, two SLA clocks with a sales escalation path, and precedent control. Includes the rules-driven promo/discount-policy equivalent for PLG, self-serve, and B2C. Use whenever the user mentions deal desk, discount approval, quote approval, approval matrix, delegation of authority, non-standard deals, concessions, margin floors, or discount creep - even if they never say "deal desk". Covers deal-level commercial approvals only, not general business-process approval workflows.8237Lead Routingmbfinotti/revops-skillsDesign the assignment logic that routes inbound leads to sales reps - rule precedence and waterfall ordering, lead-to-account matching, territory assignment rules (geography, segment, industry, named accounts), round-robin variants (straight, weighted, capacity-based, availability-aware), fallback catch-all queues, SLA escalation and reassignment, and safe rollout of routing changes. Use whenever the user mentions lead routing, lead assignment, territory assignment, round-robin, lead distribution, "who gets this lead", a lopsided round-robin, or leads sitting unworked in a CRM queue - even if they never say "routing". Covers B2B account-based and B2C/PLG high-volume routing. Do NOT use for designing the lead score itself - use mbfinotti/revops-skills@lead-scoring instead.8215Customer Churn Signalsmbfinotti/revops-skillsAssemble, define, validate, and rank leading indicators of customer churn from account activity, product usage, and support data into a ranked churn signal register - each signal carrying event, threshold, window, baseline, lift over base rate, lead time, and coverage. Use whenever the user mentions churn signals, churn indicators, leading indicators of churn, an early warning system for at-risk accounts, champion departure, seat utilisation drops, payment failure, or says "our health score misses churn" - even if they never say "signal". Covers B2B and B2C subscription. Do NOT use for combining signals into one composite score, weights, bands, or tiers - use mbfinotti/revops-skills@customer-health-score instead.8095Customer Health Scorembfinotti/revops-skillsDesign, validate, and govern a composite customer health score - product usage and engagement signals combined into one weighted, normalized, decayed, banded account score that flags both churn risk and expansion readiness, backtested against real churn outcomes and recalibrated. Use whenever the user mentions a customer health score, health scoring model, account health, signal weighting, score bands, at-risk account flagging, churn risk score, expansion risk, or says "green accounts keep churning" - even if they never say "health score". Covers B2B account-level rollup and B2C/PLG continuous scoring. Do NOT use for discovering which indicators actually predict churn - use mbfinotti/revops-skills@customer-churn-signals instead.8096Revenue Reportingmbfinotti/revops-skillsDefine the metric set and narrative structure for an executive or board revenue report so it tells one coherent story - a small stable metric spine, locked definitions, an answer-first narrative around plan vs actual vs forecast, presenting a miss without surprising the board, the reconciliation and sign-off chain, and weekly vs monthly vs quarterly cadences. Use whenever the user mentions a board revenue report, exec deck metrics, the QBR revenue section, a monthly revenue review, an investor update, or a board deck that reads as a data dump - even if they never say "reporting". Covers B2B subscription, B2C, transactional, usage-based, and PLG. Do NOT use for designing the org-level KPI hierarchy - use mbfinotti/revops-skills@revenue-kpi-framework instead.8085Affiliate Payout Auditmbfinotti/partnerships-skillsAudit an affiliate or partner commission payout run for accuracy before money is disbursed - per-line rate and tier recomputation, double-counted conversions, clawback and validation windows, period cutoff, currency, rounding, and tax-form status, delivered as an audit report with severities and recommended holds. Covers B2B SaaS recurring revenue-share and B2C ecommerce order-level CPA programs. Use whenever the user mentions an affiliate payout audit, commission accuracy, payout reconciliation, overpaid or underpaid affiliates, or a pre-disbursement review, even if they never say audit. Do NOT use for spotting fraudulent affiliates - use mbfinotti/partnerships-skills@affiliate-fraud-detection instead.5327Affiliate Performance Dashboardmbfinotti/partnerships-skillsDefine the metric set and layout for an affiliate performance dashboard, delivered as a dashboard specification document - metric definitions with explicit formulas, views per audience, refresh and review cadence, and alert thresholds for top affiliates, conversion by source, and program ROI. Covers B2B SaaS recurring revenue-share and B2C ecommerce order-level CPA programs. Use whenever the user mentions affiliate program reporting, affiliate KPIs, affiliate ROI, revenue concentration, or what to put on an affiliate dashboard, even if they never say dashboard. Specifies metrics, never builds them in a BI tool. Do NOT use for one creator campaign's measurement plan - use mbfinotti/partnerships-skills@influencer-measurement-framework instead.5287Affiliate Disclosure Compliancembfinotti/partnerships-skillsCheck a specific piece of affiliate or influencer content (caption, video script, transcript, screenshot, or live URL) against disclosure regulations and return a pass/fail compliance review with placement, wording, and per-format fixes. Covers FTC affiliate disclosure (16 CFR 255 and 465), UK CAP/CMA rules, EU UCPD and DSA, and German, French and Italian overlays, pre-publication or already live. Use whenever the user mentions affiliate disclosure, FTC disclosure, paid partnership labeling, sponsored content, ad tags, or a partner post that may be missing or burying its disclosure, even if they never say compliance. Reviews content only - for disclosure clauses inside program terms use mbfinotti/partnerships-skills@affiliate-program-terms.5258Affiliate Program Termsmbfinotti/partnerships-skillsDraft the terms and conditions an affiliate accepts when joining a commission-based program - the affiliate program agreement, with the canonical clause set, prohibited-tactics clauses and enforcement ladder, commission validation, clawback and termination mechanics, and jurisdiction overlays (FTC endorsement rules, EU P2B, UK ASA/CAP, GDPR roles). Output is a clause-complete draft flagged for mandatory legal review, for B2B SaaS and B2C ecommerce alike. Use whenever the user mentions affiliate program terms, an affiliate agreement, prohibited tactics, or a brand-bidding policy, even if they only ask what affiliates must agree to. Do NOT use for reviewing a published post's disclosure label - use mbfinotti/partnerships-skills@affiliate-disclosure-compliance instead.5259Affiliate Recruitment Outreachmbfinotti/partnerships-skillsDraft the outreach copy and sequence plan used to recruit new affiliates into a commission-based affiliate program - prospect qualification and tiering, pitch angle, first-touch recruitment email, follow-up sequence with a breakup touch, channel mix, and outreach tracking. Covers B2B SaaS and B2C ecommerce/DTC programs. Use whenever the user mentions recruiting affiliates, affiliate sourcing, or pitching content and review sites, coupon and cashback partners, newsletter operators, communities, podcasters, or agencies to join a program, even if they never say recruitment. Do NOT use for pitching one individually vetted creator - use mbfinotti/partnerships-skills@influencer-outreach instead.5257Alliance Prioritizationmbfinotti/partnerships-skillsRank named candidate strategic alliances and technology partnerships by expected value, effort, and risk, to decide where partner-team capacity goes - must-pass screens, a weighted alliance scorecard with sensitivity analysis, co-innovation and platform-dependency risk checks, a ranked shortlist, and a go/no-go recommendation memo. Covers B2B tech alliances and B2C brand and creator partnerships. Use whenever the user mentions alliance prioritization, partnership ranking, partner shortlisting, or asks which of several named partners deserves investment, even if they never say prioritization. Portfolio-level comparison only. Do NOT use for modeling one partner's P&L - use mbfinotti/partnerships-skills@partner-economics instead.5247Affiliate Onboarding Sequencembfinotti/partnerships-skillsDesign the onboarding sequence that carries a newly approved affiliate from approval to first tracked conversion - touch plan (timing, channel, one action per touch), asset kit, time-boxed activation nudge, and never-activated follow-up branch. Covers B2B SaaS partner programs and B2C ecommerce affiliate programs. Use whenever the user mentions affiliate onboarding, an affiliate welcome email series, affiliate activation, a new-affiliate ramp, partner activation emails, or approved affiliates who never send a click or a sale, even if they never say onboarding. Starts at approval - to pitch affiliates who have not joined yet use mbfinotti/partnerships-skills@affiliate-recruitment-outreach.5217Partnerships Hiringmbfinotti/partnerships-skillsEmployer-side partnerships hiring across the field's four sub-disciplines - channel/alliance, affiliate, influencer/creator, referral. Calibrates the scorecard to company type (startup generalist, scale-up specialist, enterprise per-hyperscaler headcount, PLG integrations-first), builds the channel-manager loop with its named judgment test and negotiation role-play, sources candidates from the field's job board and communities, and gates compensation on live verification since public benchmarks disagree by 2-3x. States plainly where no documented loop exists for a sub-discipline. Use whenever the user asks how to hire a partner manager, write a partnerships job posting, design an interview loop, or source candidates. Do NOT use for candidate-side prep (mbfinotti/partnerships-skills@partnerships-career).5206Partner Ecosystemmbfinotti/partnerships-skillsMap a company's partner and channel ecosystem as a strategy exercise - an inventory of every partner type (resellers, distributors, MSPs, ISVs, SIs, affiliates, marketplaces, plus retail, creator, licensing and co-branding partners for consumer brands), partner account overlap analysis, channel coverage gaps and conflict zones, a weighted partner scorecard, and a prioritization 2x2. Use whenever the user mentions partner ecosystem mapping, a partner landscape, channel coverage, partner type classification, ecosystem whitespace, or which partner categories deserve investment, even if they never say ecosystem. Do NOT use for sequencing which category to launch next - use mbfinotti/partnerships-skills@partner-ecosystem-expansion instead.5197Affiliate Commission Structurembfinotti/partnerships-skillsDesign the commission and payout structure of a commission-based affiliate program: rate model (revenue share, flat CPA, hybrid), rate level derived from unit economics, payout tiers, recurring duration and caps, attribution/cookie window, validation, clawback, and payment terms. Covers B2B SaaS and B2C ecommerce programs with professional affiliates. Use whenever the user mentions an affiliate commission rate, commission tiers, lifetime vs 12-month recurring commission, a cookie window, or a rate-card migration, even if they only ask how much to pay affiliates. Do NOT use for end-customer refer-a-friend rewards - use mbfinotti/partnerships-skills@referral-incentive-design instead. Terms drafting, payout auditing, and fraud rules are separate skills.5186Affiliate Fraud Detectionmbfinotti/partnerships-skillsBuild the detection rule set an affiliate program manager uses to flag fraudulent affiliate activity, plus the investigation and escalation path behind it - cookie stuffing, fake lead and form-fill fraud, self-referral rings, traffic-quality baselines, commission holds and clawbacks, and separating real fraud from legitimate low-incrementality coupon or cashback partners. Covers B2B SaaS lead-gen and B2C ecommerce programs. Use whenever the user mentions affiliate fraud, suspicious affiliate traffic, invalid clicks or leads, bot traffic, or an affiliate whose numbers look too good, even if they never say fraud. Do NOT use for consumer refer-a-friend gaming - use mbfinotti/partnerships-skills@referral-abuse-guardrails instead.5167Influencer Campaign Briefmbfinotti/partnerships-skillsDraft the creative campaign brief a brand hands to an already-signed influencer or creator for one campaign - deliverables with exact specs, key messages with proof points, brand guardrails, disclosure requirements, timeline, and bounded review rounds, split into non-negotiables vs preferences. Covers B2C brand collabs and B2B creator programs. Use whenever the user mentions a creator brief, campaign brief, content brief, creator deliverables, or briefing a creator they just signed, even if they never say brief. Starts after the deal is signed and reflects its terms exactly. Do NOT use for picking or vetting the creator - use mbfinotti/partnerships-skills@influencer-discovery-brief instead.5167Partner Tieringmbfinotti/partnerships-skillsDesign or redesign the tier structure inside an existing B2B partner program - qualification criteria, benefit bundles, tier count, promotion and demotion rules, review cadence for registered/silver/gold-style ladders, and migration of the current partner base. Also covers the B2C affiliate, creator and loyalty tier contrast. Use whenever the user mentions partner tiers, tier criteria, tier benefits, tier compression, demotion rules, or reseller, MSP and agency tier design, even if they never say tiering. Do NOT use for standing up a partner program from scratch - use mbfinotti/partnerships-skills@partner-channel-program instead. Affiliate commission payout tiers are a separate skill.5166Partner Ecosystem Expansionmbfinotti/partnerships-skillsDecide which partner categories to add next to a partner ecosystem and in what sequence - a staged partner-category expansion roadmap with readiness gates, capacity limits, and kill criteria. Covers B2B categories (tech/ISV, reseller/VAR, MSP, SI/GSI, agency, referral/affiliate, marketplace) and consumer-side equivalents (retail/wholesale, creator, licensing, co-branding). Use whenever the user mentions partner ecosystem expansion, partner category planning, a partner mix roadmap, or asks which partner type to launch next, even if they never say expansion. Category-level sequencing only. Do NOT use for ranking named candidate companies - use mbfinotti/partnerships-skills@alliance-prioritization instead.5148Partner Performancembfinotti/partnerships-skillsMeasure and review the performance of individual partners in a B2B partner program - the per-partner scorecard (dimensions, weights, targets, red-flag thresholds, data sources), the review cadence and QBR structure, and the underperformance ladder from trigger through corrective action to de-tier or exit. Also covers the B2C affiliate and creator review contrast. Use whenever the user mentions a partner scorecard, partner reviews, a channel partner QBR, a partner health check, or an underperforming channel partner, even if they never say performance. One partner at a time. Do NOT use for designing the tier ladder itself - use mbfinotti/partnerships-skills@partner-tiering instead.5137Partnerships Kickoffmbfinotti/partnerships-skillsBefore starting any partnerships work - and before routing to any other skill in the mbfinotti/partnerships-skills collection - run this router first. It matches the task (channel, alliance, co-sell, marketplace, affiliate, influencer, or referral) to exactly one sibling skill, says plainly when none fits, and bootstraps or resumes the project's shared partnerships-context.md artifact so the next session starts warm instead of cold. Use whenever the user opens a partnerships project, asks which partnerships skill they need, resumes partner work after a gap, runs a periodic partner, affiliate or influencer check-in, or describes a partner, creator or commission problem without naming a skill - even if they never say kickoff, routing or partnerships, and even when they name a downstream task directly. Routing and shared context only - it never does a sibling skill's work itself, and always emits the full owner/repo@skill target it routes to.5135Influencer Discovery Briefmbfinotti/partnerships-skillsDefine creator sourcing criteria and produce the discovery brief used to shortlist candidate influencers and creators - weighted criteria for audience fit, engagement quality, niche consistency and brand safety, knockout screens, and a ranked shortlist scoring template with evidence per score. Covers B2C brand campaigns and B2B creator and thought-leader programs. Use whenever the user mentions finding creators, vetting influencers, audience fit, creator shortlists, or deciding which creators to approach, even if they never say discovery. Runs before any contact. Do NOT use for writing the pitch message itself - use mbfinotti/partnerships-skills@influencer-outreach instead.5127Partner Enablementmbfinotti/partnerships-skillsSequence the training, content, and certification a B2B partner program needs to make partners self-sufficient sellers - the partner enablement roadmap, not the training content itself. Covers the skills-gap needs assessment, enablement tracks split by partner role and type, certification design and refresh cadence, and a pilot cohort, all designed backwards from the partner's first deal. Also covers B2C analogs (franchise, dealer, ambassador education). Use whenever the user mentions partner enablement, partner certification, channel partner training, a partner onboarding curriculum, or ramping partners to a first deal, even if they never say enablement. Do NOT use for affiliate welcome emails - use mbfinotti/partnerships-skills@affiliate-onboarding-sequence instead.5127
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